کتاب نامبرده شده در مورد CRM یا مدیریت ارتباط با مشتری است.
این کتاب نوشته ی lawson baird می باشد.
There has never been a Siebel Guide like this. 100 Success Secrets is
not about the ins and outs of Siebel. Instead, it answers the top 100
questions that we are asked and those we come across in forums, our
consultancy and education programs. It tells you exactly how to deal
with those questions, with tips that have never before been offered in
print. This book is also not about Siebel's best practice and standards
details. Instead, it introduces everything you want to know to be
successful with Siebel.